How many times a day do you think they try to convince you of something? 20 times? thirty? 50? More than 400 times, in fact. If you imagine, say, a society based on coercion, you will see how important it is to be able to persuade: it literally keeps us alive. Psychologist Kevin Dutton has discovered a powerful type of instantaneous, subconscious persuasion - a magic elixir that will help you disarm naysayers, win arguments, make deals and attract people to your side. Drawing on the latest advances in psychology and neuroscience to explain the power of this approach, the author introduces us to those with extraordinary powers of persuasion - Buddhist monks, magicians, advertising specialists, swindlers, hostage negotiators, and so on. How to get people to trust immediately us? What features of the brain make us believe things that are not true? How to Win Arguments Using Newborn Baby Tactics? The power of instant persuasion is both inspiring and alarming. Kevin Dutton's surprising and provocative book will help everyone discover the power of instant persuasion.