Creativity within
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The authors show that much more often innovative solutions - more effective and more unexpected - appear precisely when a person thinks within the framework of the world he knows (in other words, inside the box) using so-called templates. Most non-standard solutions use just a few simple patterns, which form the basis of a very effective technique called systematic innovative thinking, which is outlined in this book. For a wide range of readers.
FL/816452/R
Data sheet
- Name of the Author
- Джекоб Голденберг
Эндрю Бойд - Language
- Russian
- Translator
- Ирина В. Гродель
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The authors show that much more often innovative solutions - more effective and more unexpected - appear precisely when a person thinks within the framework ...