By debunking the myth of “overnight” success, the author shows that, contrary to the common stereotype, people, companies, products and ideas need a longer time to realize their best potential. He emphasizes the importance of Malcolm Gladwell's “ten-year rule,” which suggests that most major life achievements require at least 10 years of hard work and focused effort in your chosen field. This book will inspire those who lost patience too early or despaired of achieving results, and will also convince us all that we have more time to implement our plans than we used to think. For a wide range of readers.