The new book by Elena Chirkova, a specialist in finance and investment, talks about where following the well-known and “almost correct” investment methods offered in popular books on investing, as well as betting on “unique” know-how can lead a non-professional investor -how of some fashionable “financial gurus”. In the first part, we turn through the pages of financial bestsellers of the 20th century, which clearly outline the methods of “correct” investment. Will an amateur investor get rich by following them, or will he get into trouble and lose his savings? The second part, “Guruism in Finance,” talks about how investors parted with their money, trusting them to well-promoted investment “gurus.” A detailed analysis of investment methods, including which at one time dominated the minds of many, and the methods of their promotion to the market allows us to think about who, how and why manipulates our financial consciousness and who actually makes money from us. The book is distinguished by an interesting plot, easy writing style and humor.