In her book, physicist and entrepreneur Safi Bacall talks about why good teams kill great ideas, why the wisdom of the masses turns into tyranny, how small changes in group structure can influence their behavior, and what can be said about human nature and world history glass of water. Using examples from different areas of life and real stories about remarkable people, the author shows how modern science will help understand the functioning of companies and the fate of empires. All this will arm you with tools that will allow you to become an initiator of change, and not a victim of innovation, and will teach you not to deviate from the truth and persistently pursue your goal. Addressed to those who want to understand how crazy ideas change the world.