Salt, sugar and fat. How the food giants put us on the hook
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The author shows how the three pillars of ready-made food - salt, sugar and fat - affect our wallets and stomachs, what marketing techniques are used in the industry and how specialists in the laboratories of food giants find the "bliss point" - the ideal combination of components to create attractive products. Published in Russian for the first time.
FL/914841/R
Data sheet
- Name of the Author
- Майкл Мосс
- Language
- Russian
- Translator
- Александр Вахненко
Александр Геннадьевич Коробейников
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The author shows how the three pillars of ready-made food - salt, sugar and fat - affect our wallets and stomachs, what marketing techniques are used in the ...