The relevance of the problems of taxation and accounting for advertising expenses in conditions of strict tax administration can hardly be overestimated. Errors in accounting for advertising expenses are sometimes very expensive, especially if it concerns a small company. The book analyzes the requirements of tax authorities and arbitration courts for the economic justification and documentary evidence of various types of advertising expenses. Using examples from the author’s auditing practice, errors associated with accounting and taxation of advertising expenses. In addition, the publication provides practical recommendations for the development of corporate standards governing the company’s advertising policy: “Marketing Policy”, including pricing, product, supply policy, sales policy and promotion of goods on the market, “Regulations on discounts, bonuses, gifts”, “ Code of Business Ethics" and "Procedure for Analysis of Agreements (Contracts)". The undoubted advantage of the book is samples of media plans for advertising campaigns and many other useful materials. The various examples from arbitration practice given in the publication will also help in the work. The book is based on more than fifteen years of experience of the author as an auditor and tax consultant. It is intended for managers, accountants, lawyers, advertising specialists of commercial organizations, auditors, tax consultants, employees of tax authorities, as well as students and graduate students of economic universities.