Evgeniy Chichvarkin built a brand on outrageousness, thorough knowledge of the market and constant price reductions. Today Euroset earns the most money from selling telephones in Russia, but without its founding fathers. Evgeny Chichvarkin and Timur Artemyev, who sold the company at the height of the crisis for tens or even hundreds of millions of dollars, live in the UK in their own mansions. Chichvarkin’s children go to an English school, as he always dreamed of. But literally one or two touches spoil the pastoral idyllic picture: Chichvarkin was forced to hastily leave Russia, having been accused of kidnapping some forwarder back in 2003... Did the founder Chichvarkin transport contraband and kidnap people? How did Euroset, for the first time in Russian business practice, manage to “recapture” its goods from the police, which were seized without legal grounds? Why did Chichvarkin and Artemyev rush to look for buyers for Euroset a year before the peak of the global crisis? From whom did Chichvarkin buy a mansion in the British countryside? What do the founders of Euroset do? When will they return to Russia? To answer these and other questions, former Vedomosti and Forbes correspondent Roman Dorokhov went to a personal meeting with a brand man, and now a political outcast, Evgeny Chichvarkin. For a wide range of readers.