In this book, I have broken down the sales process into its components and analyze in detail everything that affects or can affect the results in personal sales. I am well aware that after reading this book, you are unlikely to immediately become a super salesman, because sales is a skill, and it is acquired only through experience, through applying the information received in practice. But I am sure that my book will help you see and understand this fascinating selling process more broadly and deeply. You will be able to see the mistakes that you make when working with clients now and, based on the information from the book, you will be able to start selling differently: more, faster and easier.