This book is the quintessence of the knowledge and skills that people acquire while studying and receiving an MBA degree. Nothing superfluous - a minimum of theory and only those practical tools that are guaranteed to help you become a sought-after and highly paid specialist if you are employed, and significantly increase your profits if you are an entrepreneur. You will learn to effectively apply classic Western techniques of management, marketing and financial analysis in the conditions modern crisis and fierce competition. All practical tools presented in this publication are adapted to Russian specifics, repeatedly tested in practice and applicable in various business sectors.