This book, which has already been published in Europe in English and is being successfully sold all over the world, represents the author’s non-trivial view of the phenomenon of pleasure and stands out noticeably from other books on similar topics. It tells in a fascinating way how to free yourself from the oppression of pleasure, which threatens not only personal economic unfreedom, but also the degradation of the entire society. The book changes the idea of pleasure as a personal pleasure and reveals its dominant role in social development. For marketers, top managers, politicians, PR technologists, public figures, cultural figures, as well as all those who want to take a fresh look at their life.