One hundred years ago, Sigmund Freud published a book called The Discontents of Culture. He was not alone in his attitude towards culture - Max Nordau, Johan Huizinga and other famous philosophers wrote about the same thing. Well, Friedrich Nietzsche, at the end of the 19th century, wrote the book “Human, All Too Human,” where he argued that we risk turning into monkeys. What has changed over time? This book examines the processes occurring in domestic and foreign culture - in cinema, literature, television, painting, music, education. The Internet has a huge influence on culture in our time, and even in the political confrontation of world powers, culture turns out to be a means of achieving success. The author involved many foreign and domestic specialists as experts, trying with their help to answer the question: what will happen to us tomorrow?