Why does one entrepreneur have a good product and high-quality photos on Instagram, and potential clients subscribe to a competitor’s channel and buy the same product from him, sometimes even more expensive? Most likely because the second one managed to find a common language with his audience thanks to selling texts on his Instagram account. So what and how to write to make your Instagram sell? Successful entrepreneur and journalist Zarina Ivanter offers a clear formula for selling text for Instagram, which includes the golden classics of sales and new tools such as the strength of the seller’s personality, stories that establish an emotional connection with the reader, and training of potential clients. And how to adapt your account to Instagram holiday spirit? Where can I get stories for different businesses? How can you inject your personality into every post so that it entertains the reader and encourages them to buy at the same time? What words should you use to start an Instagram post so that it gets read, and how to end it so that a lively conversation starts underneath it? All the answers are here, in front of you! In her book, Zarina Ivanter shares practical techniques that help specialists from different market niches attract clients: psychology, beauty industry, medicine, design, clothing and food sales, training, accounting, real estate, handmade, tourism and others. Even if you are convinced If you don’t have “literary talent”, after reading this book you will easily and confidently create sales posts and watch your sales grow, and customers turn from casual to regular!