Storytelling is an effective persuasion tool that allows you to promote ideas and inspire action. History does not force you to accept a different opinion, but invites you to look at the situation with different eyes - so that even an inveterate skeptic begins to think. A good storyteller brings people together, helps them understand what meanings and values they share and what they need to become a great team. This book is about how to show leadership through stories and inspire without pressure and manipulation.

In his book, Artem Mushin-Makedonsky, an expert in strategic storytelling, talks about leadership as the ability to convey through stories and narratives listeners and create them together with the team. He talks about how to introduce yourself to a team through stories and build trust, unite a team around a common goal, convey values, inspire a new way of action, fill confidence in times of change.