“In this book, I'm going to show you how to achieve the results you want and improve your direct marketing programs. I'm not going to bore you with theories or abstract thoughts. I will describe strategies, ideas, methods and examples that you can use immediately. I won't just teach you how to fish. I will teach you how to catch her,” this is how Alan Rosenspan, one of the world’s most famous specialists in the field of direct marketing, begins his new book. The book will be appreciated by marketers who, like the author, are confident that “any type of marketing is gradually turning into direct marketing"