This is more than just another book. This is a theoretical and practical guide from a business psychologist, lawyers, accountants, advertisers, sales and personnel managers, advertisers and marketers. What distinguishes it from the mass of others? It does not contain inspiring slogans, pretentious statements or motivational quotes. Here are the advantages and disadvantages of LLCs and individual entrepreneurs, the correct choice of taxation, personnel selection and cold sales, financial planning and project management. The book is aimed at the widest audience, but will be especially useful for beginning businessmen. Those who have firmly decided to do their own thing, but don’t know where to start. Just read the book and get answers to your most interesting questions.