Car service. Marketing and Analysis: A Practical Guide
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When managing enterprises for the maintenance and repair of wheeled and tracked vehicles, many problems arise in increasing the efficiency and development of the enterprise. This book is intended to provide practical assistance in solving them. This book is part of a series of practical manuals - a source of professional information about modern methods of organizing the activities of service enterprises and ensuring their competitiveness. The book was prepared on the basis of instructional materials from foreign manufacturers of equipment, the practice of repair enterprises in different countries and the author’s many years of experience in trading equipment and spare parts on the foreign market. The book serves as a reliable advisor for making strategic, tactical and current decisions. The book is in a detailed and accessible form material for self-education is presented, it is addressed to entrepreneurs and managers of service enterprises, it is recommended as an educational resource for car service professionals, university and technical school students.
Data sheet
- Name of the Author
- Владислав Волгин Васильевич
- Language
- Russian