Today, making connections is more difficult than ever: people are spending more and more time looking at their phone screens, and this is a problem that needs to be solved. The good news is that there is a universal set of public speaking techniques and psychological techniques, verbal and non-verbal signals, a special language dating back tens of thousands of years. Mastery of this language determines who is destined to take leading positions in politics and business. The author of the book, a famous British speechwriter who spent many years writing speeches for members of Tony Blair's cabinet, talks about the tricks and methods used by outstanding personalities to effectively inspire, captivate and lead people.