Drawing on psychological research, the authors show that the key to business success is a high-performance corporate culture. The authors argue that inspiring culture does not appear out of nowhere: it is based on scientific methods. From the book you will learn how to build a culture in a company from scratch, how to evaluate the current culture and what changes to make if it is experiencing difficulties. The book is intended for CEOs, recruiters, business coaches and psychologists. It is published in Russian for the first time.