Benchmarking is a tool for developing competitive advantages
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Benchmarking is the research and implementation of the best experience of competitors and enterprises in other fields of activity. Benchmarking helps to increase the level of competitiveness of a company, increase profits, and the quality of goods and services offered. The book reveals the concepts and types of benchmarking, discusses research methods, environmental assessment, development and implementation of benchmarking in an enterprise. The book is intended for enterprise managers, heads of enterprise departments, teachers and students of economic specialties.
FL/203410/R
Data sheet
- Name of the Author
- А. Кулагина В.
В. Толберг Б.
Елена Логинова Юрьевна
Наталья Воеводина А. - Language
- Russian