The book by Dr. Henry Neave, a student, close friend and colleague of Dr. Deming, is considered, by all accounts, the best interpretation of Deming's teachings on the new management. The fundamentally different, humanistic view of management, developed by Dr. Deming in the second half of the last century, harmoniously unites goals of business owners, managers and other employees. The slogan of the new management “Everyone Wins” is reflected in the famous 14 points and the theory of deep knowledge. Dr. Deming’s methods and approaches are universal. They are applicable both for banks and large businesses, and for small enterprises and organizations; successfully work in industry, the service sector, healthcare, education, insurance, trade, public administration, etc. The book is addressed to managers and entrepreneurs, as well as teachers and students of economic specialties.