Regular fluctuations in demand, called seasonality, occur in any type of business. This book is a source of ideas that will make money for your company during the traditional sales downturn. The publication is based on examples of businesses from both the B2B and B2C areas, the seasonal downturns of which may not coincide. The author's techniques for dealing with the recession are illustrated in detail and described for each area of business. The book is suitable for managers and business owners, as well as for those who are just planning to open their own business; heads and managers of sales, marketing, advertising and PR departments.