Content marketing is trending today. Over the past year alone, the number of queries with the words “Content Marketing” in the Google search engine has increased by one and a half times. Conferences on content marketing are already being held, online courses are being recorded, and seminars are being held. Social networks create groups that actively gain followers. More and more companies can say: “We do content marketing.” And web studios and advertising agencies include content marketing in the list of their services. Despite this, content marketing is not suitable for everyone, and doing it well is not very easy, and sometimes you have to wait for results from several months to a year and a half. How and any new trend, content marketing is surrounded by many myths and misunderstandings. In order to confidently decide whether to invest in this area, it is useful for every manager to know the key facts and features of this area.