A person overloaded with information rarely concentrates on the next news for more than a few seconds. If you were unable to interest him during this time, then this probability decreases significantly. This book talks about the techniques of oral, written and non-verbal communication: clear, easy, with examples. It is needed by those who need to keep the attention of the audience: make presentations, “sell” ideas, receive funding, open new directions and projects, motivate the team. The author is a communications and branding specialist with many years of consulting experience. Her clients include NASA, the US Navy, KPMG, Hewlett-Packard and many other well-known companies. Published in Russian for the first time.