In the first volume of the "Strategies of Geniuses" series, Robert Dilts, from an NLP perspective, analyzes the creative and mental strategies of such internationally recognized geniuses as Aristotle, Wolfgang Amadeus Mozart, Walt Disney and Sherlock Holmes. The author sets himself the task of expanding the possibilities of using these strategies, transferring them from those areas where they were originally developed to other areas of human activity and making them available to everyone who wants to maximally develop and improve their creative and mental abilities. The book will be useful to everyone who are interested in the latest achievements of psychology and would like to gain a deeper understanding of the processes of human thinking.