Albert Einstein is a great physicist whose discoveries created a sensation in the world of science, in the social and spiritual life of mankind. His name has become a symbol of genius. This book, a deep insight into the world of Einstein's thought, can give the reader important clues to understanding the psychological processes occurring in the personality of a genius. Using NLP modeling techniques, the author seeks to explore the strategies that led to discoveries and make them accessible our perception. Leave the dry stereotypes of analytical reasoning, free yourself from the dungeons of your own limited models of the world. You can develop your ability to think creatively. The book will arouse interest not only among psychologists and teachers, but also among everyone who strives to learn to think independently and find their way in life.