A huge number of presentations are held around the world every day. Most of them cause nothing more than yawning in the audience, and only a few lead to mutual understanding and interest between the presenter and the listeners. In this book, presentation genius Jerry Weissman talks about how to connect with your most difficult audiences and get them to take action. He teaches you to get rid of templates and talk about what interests your listeners most. Recommendations for creating a presentation concept are provided; technical, graphic and semantic aspects of presentation material; capturing the attention of the audience; technique of behavior and speech. Advice on the psychology of perception is given. Material on working in PowerPoint is offered. The publication will be useful to everyone who has to prepare, give presentations and speak publicly: managers, politicians, teachers, students, journalists and businessmen.