How to open an advertising agency and succeed? From the book you will learn how to open an advertising company and organize a highly effective sales department in any city with minimal risks, without any experience, knowledge, connections, or initial capital. The publication describes in detail how to correctly select and test an idea for an advertising medium or service, how to calculate possible income and expenses, payback period and profit, how to register a company, where to get clients, how to conduct active sales, how and where to hire and train sales managers, how to control and motivate them. All material is built on the basis of the author’s direct, many years of practical experience, presented in an easy form in the form of step-by-step instructions, recommendations and homework. To grow your business, the key issues discussed are increasing profits, delegating tasks, and automating so that the business runs with minimal input from you. Links to additional materials on the topic are provided. The book will become a reference book for aspiring entrepreneurs, advertising agencies and companies engaged in active sales in the B2C sector, who will find in it many useful techniques and tricks for running their business.