The book shows why in the modern world successful athletes are simply doomed to engage in self-PR. This helps them build a sports career, and also allows them to find their place in life after its completion. Using the game methods proposed by the author of the book, you can easily learn the basic techniques of self-PR. The book includes constructors for biography, image, legend and principles of working on Instagram. For athletes of any age and skill level, coaches, sports psychologists, PR managers.