The book will be an entertaining read for those who are thinking of new projects. It brings a lot of useful knowledge to everyone involved in business, politics, science and people who are open to understanding global processes. The topic of effective search for resources for solving problems in the field of the public good is almost not studied in modern Russia, although the practice has long historical roots. For the first time, in a popular form, it tells about the tactics of raising funds for charities and start-ups. The author is the head of a group of specialists who promote charitable projects and have more than thirty years of experience in this field and specialized education.