Email newsletters as a marketing tool have their own characteristics: usually wide coverage, but not always high response: often they are not even read. What can you do to increase interest in your newsletter? Where to get the right subscriber base? How to create a subscription page? How to build a series of emails informing about a specific promotion and encouraging action so that everything works at the right time? Here you will find answers from a renowned email marketing expert. If you need to maximize the effectiveness of your email marketing, you have chosen the right book.