Whatever business you undertake, the first thing you will need is a complete set of necessary tools and the ability to use them. This is especially true for sales, since you will not have a second chance to start communicating with a client from scratch and the very first mistake can be fatal. In the book, written by famous business coach Sergei Filippov, you will find everything you need to succeed in sales. You will learn techniques and techniques proven by many years of practice and hone your ability to apply them literally to the level of a reflex, performing exercises specially developed by the author. The book covers absolutely all stages of sales - from finding a client to concluding a deal - and will be useful for both an experienced sales manager and a beginner.