How brands grow

How brands grow

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FL/415587/R
Russian
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In this book, Byron Sharp—director of the Ehrenberg-Bass Institute of Marketing Science at the University of South Australia—provides scientific evidence about why people buy. The validity of his conclusions was confirmed by ten years of research into the behavior of real buyers. After reading this book, you will have a better understanding of how to use the laws of marketing. You will begin to make predictions and make decisions based on scientific data, and not speculation. Published in Russian for the first time.

FL/415587/R

Data sheet

Name of the Author
Байрон Шарп
Language
Russian
Translator
Елена Эдуардовна Лалаян

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How brands grow

In this book, Byron Sharp—director of the Ehrenberg-Bass Institute of Marketing Science at the University of South Australia—provides scientific evidence abo...

Write your review

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