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In this book, Byron Sharp—director of the Ehrenberg-Bass Institute of Marketing Science at the University of South Australia—provides scientific evidence about why people buy. The validity of his conclusions was confirmed by ten years of research into the behavior of real buyers. After reading this book, you will have a better understanding of how to use the laws of marketing. You will begin to make predictions and make decisions based on scientific data, and not speculation. Published in Russian for the first time.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/415587/UA
Data sheet
- Name of the Author
- Байрон Шарп
- Language
- Ukrainian
- Release date
- 2017
- Translator
- Елена Эдуардовна Лалаян
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In this book, Byron Sharp—director of the Ehrenberg-Bass Institute of Marketing Science at the University of South Australia—provides scientific evidence abo...