We are confident in the uniqueness of our personality, our beliefs and feelings. But this is a big illusion. Our Self is created within the framework of a specific culture, cut out according to its patterns and functions according to its codes. A person’s life unfolds according to cultural scenarios created long ago and even before him, the optionality of which he does not even think about. Based on sociology and psychology, the book shows how cultural patterns determine not only thinking and behavior, but also people’s feelings. Contains obscene language.