This book is about how to capture the attention of your audience online and offline. Do you speak publicly? Do you post on social networks? Are you posting videos? Now your audience can't help but listen to you. You will learn how to keep them for a long time, and not just “hook”. How to talk interestingly about boring things, just about complex things. How to talk to those who have decided in advance not to listen to you. How to keep the attention of those who cannot be “shushed”. Unfamiliar, indifferent, high-status audience - no matter what happens, you will know what to do. Dozens of videos of the most successful and most unsuccessful examples of communication, as well as access to the author’s online course “The Battle for Attention” will allow you not only to read, but also to watch and listen to this book live.