Capitalism has lost its way, says one of the leading British entrepreneurs, founder of the Richer Sounds video and audio equipment store chain, Julian Richer. The press writes about companies that violate workers' rights, deceive customers, and evade taxes. Public dissatisfaction with the system is growing...Based on his forty years of business management experience, Julian Richer argues that ethically managed businesses are more effective than those that care only about profit. In his book, he shares simple tools that help the best leaders make their businesses fairer, and also raises questions that modern capitalism must answer if it is to survive and continue to thrive. The Ethical Capitalist is a call for a new understanding of purpose and meaning of business. There is still a chance to save capitalism from itself, says Julian Richer.