Millions of people use YouTube every day. Why not post a video there promoting your products or ideas? This book talks about how to make a YouTube video an active marketing tool. It is not just a description and a guide, but step-by-step instructions: from developing a strategy for a company’s presence on YouTube, creating, editing and posting videos, tracking their effectiveness to managing sales resulting from views. Maximum efficiency with minimal costs! YouTube marketing does not require significant investments and is suitable for lean businesses of any size.