The twenties and fifties in America were the heyday of popular “reader” magazines, which helped shape the rapidly developing genres of fantasy, science fiction and horror. In 1923, the first issue of “Weird tales” was published, which had about the same significance for the “scary” direction of American literature as Campbell’s later “Astounding science fiction” did for science fiction. Fans of Gothic, which was designated by the word “macabre” (“dark, creepy, terrible”), had the opportunity to get acquainted with the works of authors who soon became more popular than Machen, Hodgson, Dunsany and their other older British colleagues.