Selling services is no more difficult than selling goods - you just need to know how. In a highly competitive environment, sellers need to constantly learn new ways of working. And the more unusual they are, the more profit they will bring. In an age of serious competition and corporate wars for clients, Murat Turgunov’s book will serve as a step-by-step guide to not only not losing to your competitors, but also emerging from the fight as a winner, while simultaneously making your clients much more successful. This book is based on the author’s many years of personal experience in B2B and B2C sales, will tell you not only about the specifics of selling complex professional services (financial, medical, transport and many others). It contains a minimum of theory and a maximum of practical examples that are guaranteed to help you increase your personal sales. The book will be useful to managers and heads of sales departments, commercial directors and everyone involved in the sale of professional services: consulting, financial, auditing, legal; educational, medical and real estate; IT, telecommunications and information; tourist, security, cleaning and many others.