Finding a mission is one of the most difficult management tasks. This is probably why the mission statements of many companies do not express the main thing that they should contain: the purpose of the organization, the highest goal of its activities. The authors of the book offer an engineering approach to finding a mission - logical and consistent, leading to specific results. The reader will find here clearly formulated requirements for the content of the mission, a methodology for quantitative assessment of the text of the mission and a “road map” indicating the sequence of steps to create the company’s mission. The appendix contains the texts of the missions of 120 Russian and foreign companies with assessments of the authors. The book will be of interest to entrepreneurs, owners and heads of organizations of various forms of ownership, as well as specialists in the field of management, teachers and students studying management.