Many people have read Rhonda Byrne’s book “The Secret” and watched the film of the same name. But not everyone knows whose ideas and thoughts inspired the creators of famous projects. This book is a collection of two key works by W. Atkinson (1862–1932), the founder of the popular at the turn of the 19th–20th centuries. the New Thinking movement and the discoverer of the Law of Attraction, presented in a modern edition by Dr. Arthur Pell. Part one is devoted to improving personality through memory development. The author explains the principles of memory, gives examples of people who had phenomenal abilities in this area, and considers ways to train memory and memorize various information. The second part talks not only about how to work with your own thinking, but also how to exert a mental influence on others. The author is sure that this ability is inherent in everyone, and you just need to develop it by understanding the laws of the Universe. Atkinson explains the principles of influencing one person and large groups of people, and shows how to protect yourself from the negative influence of others.