This book contains practical recommendations based on the experience of the 44th President of the United States, Barack Obama, one of the most effective and amazing leaders in history. Using vivid examples and stories from Obama's political campaigns, you will learn: how best to formulate and present your unique ideas to the public; how to instill confidence in others and create a lasting favorable impression; how to create a team of real winners and give it the necessary powers; how to identify and motivate target consumer groups; how to achieve success in difficult times and overcome any difficulties.