This book was written by a Russian YouTube practitioner. The creator of more than 20 successful business channels, Nikolai Velizhanin, tells how to monetize your knowledge and skills, retain your audience and increase conversion, keep up with trends and balance between hype and benefits for subscribers. The author offers a step-by-step guide to developing a YouTube channel - from an idea to a successful project with millions of views and steadily growing income. Detailed instructions, examples from personal experience and vivid illustrations will help even beginners understand the intricacies of analytics, SEO optimization rules and setting up advertising campaigns.