The textbook consistently and succinctly sets out the main issues studied in the “Marketing” course. Issues such as the role of marketing in company management, the principles and objectives of marketing activities, the marketing information base, comprehensive market research, market segmentation, and product competitiveness are considered. , pricing methods, the formation of product policy and market strategy, the formation of demand and sales promotion, the organization of the activities of the marketing service. The book is intended for students studying in the specialties 060100 “Economic Theory”, 060600 “World Economy”, 061500 “Marketing”, 351300 “Commerce” (trading business)", 062100 "Human Resources Management", 061100 "Organization Management", 521500 "Management (Bachelor)", as well as graduate students and teachers.