Do you have something to share with the world and would you like to write about your life? Or maybe you are an expert in some field, but only those you know personally know about it? Thinking about your blog but don't know where to start? Or maybe you already have a blog and would like to find more readers? Then this book will help you. Anna Denisova, founder of the native advertising agency and the Yandex Authors Club. Zena, brought to Zen, raised and produces many bloggers. She knows what questions bother beginners, and in the book she gives step-by-step instructions for creating and promoting your blog. You can do it even if you have no experience and no money for advertising. Where to start? How to find inspiration? How to create a content plan and learn to write bright texts? Where can I get photos for my blog? And, finally, how to start making money from all this? You will find answers to these and many other questions on the pages of this book.