The axioms of stock speculation, also known as the “Swiss axioms,” are immutable rules for exchange players, regardless of which market they are applied to - stock, currency or commodity. Financial profit (or avoiding unnecessary losses) is the result of using axioms. The author offers the most honest look at the market and reveals to the reader the main motives of human behavior of traders, calling a spade a spade - passion, greed, superstition, etc.; at the same time, one of the main topics is the understanding of risk and the ability to manage it, because risk is an integral attribute of playing on the stock exchange, as well as the human factor. This book can be considered a manual on practical psychology for traders. It contains rational advice based on many proven conclusions that will help the reader determine his own attitude towards exchange risks when forming trading strategies.