Today it is difficult to imagine the global consumer electronics market without Sony equipment. The author, one of the founders of the Sony Corporation, talks about the history of the company, the development of the Walkman player, the Betamax VCR, the CD and other unique inventions. The book talks in detail about the relationship of big business with the state, trade unions, competitors, and the characteristic features of Japanese management, in particular, about the perception of a corporation as a family, etc. In the conditions of post-war Japan, Morita had to create almost everything, even management approaches, “from scratch,” forming a new entrepreneurial culture and traditions. The book is intended for a wide range of readers.

General edition and introductory article by A. Yu. Yudanov, Candidate of Economic Sciences.