The season of big sales begins on November 11, then Black Friday after Thanksgiving (this year on November 25), and then the pre-New Year sales, when colossal money is made. With this mini-book we are starting the “Promotional Sale” series, in which we will talk about who, when and how to organize various promotions and sales, and what to simply discount and not bother with. Read with caution, it will suddenly help in business and life))) Contains examples from the author’s personal experience, as well as tasks to reinforce the material.