Strategy is a key factor influencing important decisions. The concept of strategy, which originally appeared as a military term, later spread to other areas of life, including politics, economics and business. Bruno Jarosson, a recognized authority on strategic planning, one of the directors of the consulting firm DMJ Consultants, whose clients include Auchan, Leroy Merlin, L'Occitane, L'Oréal, Haribo, presents in the pages of this book the most exciting episodes in the history of strategy for 2500 years - from Sun Tzu, Machiavelli, Talleyrand and Clausewitz to Liddell Hart, General de Gaulle, Henry Kissinger and Steve Jobs. All these brilliant strategists achieved their goals by defeating the enemy in battle and diplomacy, or leaving competitors far behind in the global market.